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A
free market approach to market development
A
number of market catalyst models were considered during project
preparation, including providing capital cost subsidies to
solar vendors, end-user subsidies directly to customers, or
financing subsidies through one or two partner banks.
It
was determined that direct links with vendors or customers
was not needed or cost-effective and that working through
the banks would be the most effective approach.
Since
a number of experienced solar rural electrification companies
already existed in Karnataka, it could be distorting to the
market to choose, or tender for one vendor over the others.
Furthermore, working with a single vendor would require the
use of narrowly defined and monitored system specifications
to ensure that the 'chosen' vendor actually delivered a quality
product. This heavily regulated approach could restrict the
vendor/customer relationship, leaving little room for the
vendors to innovate in product/service offering and for consumers
to choose their system most appropriate for their needs and
budgets.
The
market catalyst model that was assesed to be the most promising
for South India was a finance subsidy (i.e. an interest rate
buy-down) provided through two banks and multiple established
vendors. The customer can therefore choose to purchase a SHS
from one of a number of qualified vendors, and to finance
the system from a branch of either Syndicate or Canara bank.
The
'two bank - multi vendor' approach is the most free-market
oriented, making use of competitive forces to ensure quality
products, competitive pricing and reliable after-sales support.
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