About the Campaign

The Green Passport Campaign is an initiative of the International Task Force on Sustainable Tourism Development
Working within the International Task Force on Sustainable Tourism Development (ITF-STD) framework and building on the need to improve the tourism sector's efforts to communicate with tourists on sustainable tourism through campaigns on sustainability issues-UNEP, The Brazilian Ministry of Tourism, The Brazilian Ministry of Environment, and France's Ministry of Ecology, Sustainable Development and Spatial Planning and other partners have been developing effective communication tools. The Green Passport Campaign is one outcome of this process.

The Green Passport Campaign aims to raise tourists' awareness of their potential to contribute to sustainable development
The internet-based campaign, 'Green Passport' intends to unlock the positive power of demand by raising tourists' awareness of their potential to contribute to sustainable development by making responsible holiday choices. The Green Passport website has been developed in English, French, Greek, German, and will be soon available in Spanish, Portuguese, and Chinese. Its hardcopy version was launched in English and Spanish in June 2009 during the World Environment Day celebrations in Mexico.

The Green Passport is available for national adaptation and dissemination
Brazil was chosen to be the first destination to implement the 'Green Passport' on the national level. It is also expected to launch nationally specific Green Passport travel guides for Costa Rica and Ecuador by the end of 2009. The Campaign is available for national adaptation and dissemination by new partners to raise awareness in the tourism community. Please contact us for further questions.